how we do it.
Phase 1: Research & Insight Identification
Build a creative multidisciplinary team of specialists in your field and marketing professionals to:
​
-
Study your customers and their context through a combination of traditional and cutting-edge marketing techniques and methodologies.
​
-
Identify your values, reasons to be involved in this issue, your vision and the intended goals for your brand or initiative.
​
-
Understand your competitive landscape and differentiating elements to establish your unique position in your industry, through the completion of a comprehensive analytical process.
-
Tailor a brand communications strategy specific to your needs, and that effectively and efficiently helps our clients to reach their goals and generate value and visibility to their organization.
​
-
Build an Integrated Brand Communications Strategy combining massive traditional media and digital media.
Phase 3: Implementation/ Brand Activation
-
We’ll provide training regarding your Brand Strategy, build universal and specific brand guidelines to facilitate its implementation within your organization.
​
-
Oversee the brand activation process with our strategic allies or your in-house or external providers.
Phase 4: Evaluation
-
Measure time-bound goals and milestones.
​
-
Correct course.